您当前所在的位置:首页 > 走进华广 > 华广简介 华广简介 Introduction

    华广集团成立于1996年,是一家以工业园区开发为基础、商业经营为先锋及其关联产业经营为辅助的综合型投资企业。集团现有五个大型工业园区,园内企业年产值逾400亿元人民币,经过十多年的经营沉淀,工业产业已形成园区开发、项目招商、园区管理与工业物流配送的专业配套产业链。集团在工业园区开发的基础上进行产业互动,逐步开发商业物业,现时集团全资控股的凤凰城商业公司、正泰实业、华广商业、华广建材、湖南湘中集团等企业名下自有商业物业30多万平方米,工业物业60多万平方米。 

    Established in 1996, Huaguang Group is a comprehensive investing enterprise with industrial park development as the foundation, business operation as the pioneer and the operation of affiliated industries as the auxiliary. The Group has five large-sized industrial parks where the annual output value of enterprises exceeds RMB 40 billon. Through over ten years of operation, the industry has formed a professional complete industrial chain of park development, project investment invitation, park management and industrial logistics and distribution. Based on industrial park development, the Group conducts industrial interaction and develops constantly commercial properties. So far, Fenghuangcheng Commercial Company, Zhengtai Industry Company, Huaguang Commerical Company, Huaguang Building Materials Company and Hunan Xiangzhong Group wholly controlled by the Group have had over 300,000.00㎡ of commercial properties and over 600,000.00㎡ of industrial properties.

    2003年集团根据国家“中部崛起”的战略实施发展商业投资业务、商业经营与澳大利亚S.T.D商业投资集团合作,主要从事二三线城市综合体投资,开发城市商业广场及商业购物中心两大主力业态,其主要表现形式:生活>购物;将全新引进澳洲Shopping Centre 业态,并使其更符合中国国情,展示其便捷、时尚、生活、品味的独特魅力。集团投资区域以中部南端的粤、桂、湘、赣、鄂地区为基础,北端以苏、鲁、皖、豫为目标区域逐步实施。在中部省份形成核心力量后向全国辐射发展。

    In 2003, the Group developed commercial investment business and commercial operation and cooperated with Australian S.T.D Commercial Investment Group in accordance with the national strategy “rising of central China”. The Group is mainly engaged in investing the complex of second- and third-tier cities and developing urban commercial plazas and commercial shopping centers with the major manifestation form living > shopping. The Group will introduce the business layout of Australian shopping center and then make it more consistent with the actual conditions of China to demonstrate its unique charms of fastness, fashion, living and taste. The investment of the Group is based on Guangdong, Guangxi, Hunan, Jiangxi and Hubei in the south of central China and targeted on Jiangsu, Shandong, Anhui and Henan. The group will form core strength first in central provinces and then radiate nationwide.

   集团业务决策执行以物业投资为基础,商业开发为先锋,关联产业经营为辅助的“同元多角”战略。集团致力于打造青年创业型团队,秉承“整合资源,实现愿景,成败在我,合作共享”的企业精神,立足国内,紧抓中部崛起与北部湾开发战略之契机,积极参与国内与国际合作,凭借企业的文化、人才与资金优势,将华广打造成二十一世纪稳健发展的商业投资企业。

    The Group executes for business decision-making the strategy of “depends on the same foundation and multiple business development” with property investment as the foundation, commercial development as the pioneer and the operation of affiliated industries as the auxiliary. With the enterprise spirit of “integrating resources, realizing wish, success or failure depending on us and cooperation and sharing” and based on China, the Group is dedicated to creating youth pioneering team and catches firmly the opportunity of the strategy of “ the rising of central China and the development of Beibu Gulf”. In addition, the Group participates actively in domestic and international cooperation and will create Huaguang into a commercial investment enterprise with steady development of the 21st Century by virtue its cultures, talents and funds advantages.